Marketing News, New Products

Colgate Optic White Collaborates with Award Winning Wine Maker

Limited edition set with the McBride Sisters Collection features a 2020 red blend and whitening pens with improved brush applicators.

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By: Christine Esposito

Editor-in-Chief

Colgate Optic White has rolled out a new partnership with the McBride Sisters Collection, an award-winning wine maker. The McBride Sisters Collection x Colgate Optic White Limited Edition Set features a McBride Sisters Collection Red Blend (Central Coast 2020), a compact mirror and two Colgate Optic White Overnight Whitening Pens. It is designed to help consumers “live life to the brightest” during “red wine season,” according to the brands. “We’re thrilled to partner with the...

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